Cracking the Code of Pricing in Austin’s Wild Real Estate Ride

Sep. 21. 2023

Downtown Austin, Texas, Ashley Brinkman Blog banner

Hey there, fellow real estate thrill-seekers! Today, we’re diving into the exhilarating world of pricing in a real estate market that’s crazier than a rollercoaster ride (because that’s what this Austin real estate market is!). I’ve gathered some expert insights from my adventures over the past years and I’m sharing a ton of those helpful nuggets in this month’s blog in my hope of making you feel more prepared, educated, and confident in your home journey. Read on for the goods! 

Embrace the New Real Estate Normal

Buckle up because the real estate market today is a whole new beast – in Austin, Texas and beyond. The days of sticking a ‘For Sale’ sign in your yard and watching the offers roll in within days are a distant memory. Inventory levels are all over the place, and it feels like we’re in a time machine back to 2011.

Stand Out Amidst the Real Estate Rumble

Your home needs to be the star of the show in this circus. It’s not just about looking good; it’s about looking better and being priced smarter than the competition. If your place isn’t the Taj Mahal of locations or layouts, your pricing game needs to be on point. Think like an appraiser, but also think like a buyer with a buffet of choices.

Emotional Detox

Okay, folks, this is the tough part. I get it; your home is your sanctuary filled with precious memories. But guess what? To buyers, it’s just another property. Get objective and start nitpicking your home’s flaws compared to other listings, pending deals, and recently sold gems.

Embrace Your Inner Zen Master

If you’ve sold a home in the past few years, you’re used to Usain Bolt-level speed. But in today’s market, buyers are channeling their inner tortoise. They’re taking their sweet time to choose the perfect spot. So, patience is going to have to be your new best friend.

The Art of Home Prep (It’s More Than Just Tidying Up)

Prepping your home for the market is like getting ready for a red carpet event. It’s not just about hiding clutter; it’s about putting your home in the spotlight. Here are some of my must-dos:

Documents

Lay it all out there – the more you disclose, the safer buyers feel.

Pre-inspection 

If your place is older than your vintage vinyl collection, get a pre-inspection. It’s like a cheat code for a smooth sale.

Aesthetic Magic

Make your home a visual feast. Homes that look ready to move in and have style get more online views (as long as you price them right, of course).

Deciphering Pricing in a Shapeshifting Market

Pricing in this market is like decoding a treasure map. Here’s how to do it:

Recent Sales: 

Check out what similar homes in your area sold for in the last 30 days.

Pending Deals: 

Chat up listing agents to see how things are going. Are buyers showing interest, or are they napping?

Active Listings: 

Scope out the competition and adjust your price to match your home’s superstar status.

The Overpricing Trap

Let’s address the elephant in the room – overpricing. Sellers often want to strike gold, but here’s the kicker: savvy buyers will spot an overpriced gem and either wait for the price drop or make a cheeky lowball offer. Ouch. So, don’t be that seller.

The Current Market Rollercoaster

In today’s real estate theme park, homes above $500,000 sometimes take a bit longer to sell because, well, life’s not all caviar and champagne. But don’t worry; multiple offers are still popping like confetti, especially for homes below $500,000 and in the $300-$400k range.

The Seller Price Tag Shuffle

Seller costs are changing. If you’re not swimming in multiple offers, be ready to foot the bill for things like the title policy and a one-year home warranty for the buyer. And oh, the option period is shorter now, typically under $500.

In this ever-changing real estate circus, preparation, realistic pricing, and your patience are your trusty sidekicks. 

The Brinkman Team Difference 

I’m an award-winning Broker Associate based right here in the heart of Austin, Texas. Over the past twelve years, I’ve been building my business and assembling a team of incredibly talented real estate rock stars. Together, we’ve been conquering the ever-exciting and ever-changing Austin market.

And let me tell you a little secret behind The Brinkman Team’s success, we’ve got systems and checklists in place that work like a well-oiled machine. These tools not only keep us organized, but they also ensure that our clients have a clear understanding of our process and know exactly what to expect. It’s the secret sauce that gets us to the finish line seamlessly, time and time again. Our track record speaks for itself, my friends!

Buyers: If you’re planning to make a move within the Austin metro area, my team and I would be absolutely honored to lend a helping hand. Schedule a consultation with me today, and I’ll whip up a free custom property search tailored specifically to your needs and desires.

Sellers: If you’ve got the itch to know the value of your Austin home, don’t hesitate to reach out and schedule a consultation with me. I’ve got the inside scoop and can provide you with a customized home report that’ll leave you feeling confident and informed.