Non-Traditional forms of Advertising to Help Market A Home

Mar. 18. 2010

A few years ago…yes a few, when I was in college I stood up with four students and professed to our client, Yahoo! that they needed to quit using traditional methods of advertising and start using more viral and videos to get the consumers they want (in this case it was Tweens and Teens to start using Yahoo!). This still holds true (and probably always will) today.

Generation Y. Things have changed. And now, here I am a few years later, using the same methods that we told our clients to use, not only market to Generation Y (by the way happens to be those between 18-32 who want gratification right now and are the main buyers in this market and for the next few years), but also to 87% of the buyers who start online with their real estate search. Ma,n has the internet changed things. And if you are going online for your search, then what better way to maximize your listing’s exposure, than to have a video of it online. Not only will a video get your listing on the first page of Google, but the people that call off the video have already seen the house-they must be interested!

Recently, I listed a home in Round Rock for some friends, and finally yesterday, on the sunny pretty Austin day it was, I made a few videos of the neighborhood, the elementary schools, the shopping just down the road from it, etc. What better way to show potential buyers all about the neighborhood, without having to get into the car?! Especially in the busy world we live in, most people search online a long time before deciding to check out a few places. Can your Realtor market your home without using the following words: flyers, MLS, and sign?

Here are my videos on my listing in Stone Oak subdivision, just off 1431. The home for sale is 3145 Blue Ridge Dr. Round Rock, Tx 78681.

And some other videos of the neighborhood, and newly built elementary school (in the process).

I have to admit, I HATE the way I sound on video, espcially with how bad my sinuses have been as Spring has blossomed all over Austin-pollen and cedar included. However, people enjoy watching videos. They may not have the best quality, I may not be the best narrator and sometimes cars or people get in the way of what I am trying to film, but the point being-at least you get to see all this from your computer at home, or work. At least someone can see the neighborhood, the shops they will shop, the restuarants they will eat in, the home they may live in all from the click of a button.

 This neighborhood is at a great price point for first time buyers. Especially those looking to start a family soon. Round Rock is one of the fastest growing areas in the nation, and the Austin metro area is one of the strongest in our Nation right now.